Is Online Content Monetization Really Tough?

29th January 2022

Online mode education has been persistent for quite a few years but the pandemic has triggered a lot behind its increased popularity. Such a mode of education has often grabbed the attraction of students by using techniques that match their level of enthusiasm. Ed-tech companies and similar ones have grown a lot because of the abundance of the internet and definitely strong public support.

The basic charisma that has made online education extremely famous and significant is that it can be accessed from anywhere. Students have the privilege to go through videos using the internet, download them, and rewatch those videos offline. Educational contents need a lot of public support, viewers, etc., to become popular and social media play a great role in it.

English teachers who have pursued TEFL courses and have a Bachelor's degree can get opportunities to teach English to non-native English speakers abroad. Now them, it totally depends upon the qualifications and skills of teachers that in which country they'll get the job. To be honest, the monthly average salary of TEFL certified teachers also varies with their share of EFL teaching experience.

How tough is an English language teaching online?

First thing first, it is definitely not tough if a teacher is having proper skills and knowledge, and teaching skills. It is quite difficult to predict where TEFL teachers will get a job but everyone can earn more if they know how to teach English online, technically.

Countries in the Middle East pay quite high because the economic status of these countries is damn dazzling. Besides, most of the schools in the Middle East countries prefer candidates who already have a teaching career in teaching English as a foreign language. Thus, it is tough for freshers to crack an ESL teaching job in the Middle East.

On the contrary, Latin American countries hire ESL teachers even if they do not have prior teaching experience. The living cost of these countries is quite moderate and thus the salary of TEFL teachers is also not that high. Teachers often sustain very comfortably at a smooth break-even but many teachers aim at saving money by teaching English online.

There are certain things one must keep in mind while teaching English online and the first thing begins with accurate and proper knowledge of the language as well as that of the audience. Unless an English teacher is not aware of the English proficiency of his/her audience, he/she will never be able to formulate a strategy to teach the audience.

The second thing that comes is theavailability of the internet and the speed of the internet. If you are an ESL teacher and your content is not technology-friendly, that might cost you a horribly lot in your teaching career. You have to be very careful before choosing a topic and a script must be there ready with you while you'll be delivering the lesson.

Teaching English online to speakers of other languages can actually go viral if your planning is done correctly. If you're planning to upload video content on youtube, remember that is always important to divide an entire topic into small parts, each not more than 10 minutes. You can refer to any content based on HOW TO MAKE TEACHING VIDEOS FOR YOUTUBE but certain points must be kept in mind if you want to be unique and want your content to be user-friendly.

English teaching hyped by social media?

The answer is an absolute yes!

It does not matter where you belong or how much skilled you are but while posting educational content on social media or any other digital platform you must be extremely cautious.

It must be kept in mind that entertainment videos have always been fortes of social media like Facebook, Instagram, youtube, etc., to attract netizens. Whereas a lot of extra effort must be given when it comes to educational pieces of content but that has to be crisp, otherwise, your channel is bound to face a high bounce rate.

The audience loves it when they can relate to something practical on social media irrespective of the content they are watching. Be it a meme or an emotional post, netizens go gaga when they feel that the relevance of the post is a major happening in everyday life. Similarly, language learners will also go through the full video if they find that the content is not boring or monotonous but has an x-factor that will make them glued to it.

Suppose, your content is based on rhyming words and you have a batch of young learners to teach English. Remember, young learners are always energetic but once they realize that the content is super-mundane, in no time their level of enthusiasm will drop down to zero. Thus, prepare your content in a subtle manner where you can add relevant gifs, images, etc. to make it interesting.

Think about how you are going to present the content and gather props if you need to show while filming. Let's say, you're going to use words like BAT and CAT, try to use images and props. You can have a small cricket bat and a soft-toy cat to show while recording. Make sure the background if neat or having a pastel shade and your surrounding is either having an aesthetic touch or a simple vibe.

Monetizing online content: Keep on or move on?

Well, personally I shall never suggest anybody give up on their dreams because I believe that a combination of hard work and smart work brings ultimate success. Therefore, I shall be giving you simple yet strong tips on how to keep on with your teaching.

Monetizing content on a youtube channel needs to have a minimum of 1000 subscribers and 4000 watch hours. You have to plan accordingly in order to reach that level and nobody can help you in this case but social media. Make sure your social media profiles on Facebook and Instagram are publicand people can have the access to watch your youtube channels. Add relevant hashtags and graphics or images on the thumbnail of your video. This attracts your audience to a huge extent.

Sharing the links of your content on Twitter tagging authentic pages and adding relatively same hashtags will draw more traffic to your content. Suppose you're teaching English in language schools and you realize that your students are quite tech-savvy. If you have a good rapport with them, they can help you a lot in gaining followers and subscribers by sharing your content.

Once your content is meeting the requirement of Youtube, it will start adding advertisement videos related to your content which will start fetching money. Initially, the amount of money will not be hefty but if you keep working consistently and regularly check on the demands of your fellow audience, you will end up delivering updated content which eventually will bring more traffic. Thus, more money will be there in your bank account.

Teaching career:

Your EFL teaching career will be great when you will understand that your students are loving you. Be it an online mode of delivering lessons or in-class, the performance of your students will assess your teaching skills. Thus, the TEFL course will let you understand every aspect of teaching English as a foreign language, and while teaching you'll learn how to deliver a better lecture session. With passing time, you shall be able to figure out how to deal with online content, and following the mentioned tips you can surely monetize your content.

Written By : Ashwini Chandra

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